Google Qalam

Hacchi worked with the creative team Wriggles & Robins, and the internal team at Google to create social posts to promote the Qalam project. Using the raw 3D data painted by the artists in Virtual Reality with the Google TiltBrush, we were tasked with the process of making an animated 3D rendering of their work. We then composited, and matched the animation to footage of each artist, recreating their original piece. The result was a series of clips to be shared by the artists, leading viewers to the Google Qalam project.