MAC VivaGlam

We had the pleasure to to work on the launch for MAC Cosmetics’ charitable campaign, VIVA GLAM. It has raised over $500 million since its inception in 1994, exclusively through the sale of MAC VIVA GLAM lip products.

Hacchi created and textured the model from scratch, developed each scene and animation as well as the final edit for this piece.

It was delivered in all aspect ratios/cutdowns (4k/HD/9:16/4:5/1:1) and templated for international markets to adapt locally. Scenes from this were then added into the hero edit with international superstar/spokesmodel Bhumi Pednekar. 

Clients: Mac Cosmetics